Twitter has started inviting a select group of users to test their new Twitter Analytics product. This product has been a rumor for quite some time, and a Twitter executive said earlier this year that Analytics would debut by the end of 2010.
With Twitter Analytics, users will be able to check out a plethora of data about their accounts. For example they can check information about which tweets get more views or are more successful than others, which tweets caused people to unfollow, and who the most influential users are that reply and retweet their messages.
The release of Twitter Analytics will also hurt some third-party vendors that are already providing similar tools. In addition, we heard that this product will be free and Twitter has no immediate plans to charge, which will come as a big blow to those third-party vendors who charge for their products.
Twitter Analytics will be very convenient to users, and it will allow the users to track the popularity of their tweets, their own popularity on the service, and the number of retweets, replies and faves each tweet received. This is going to be an advantage for businesses, such as Chico Web Design, to be able to see which tweets are popular with our followers and see what kind of tweets people are more interested in. This will permit businesses to focus more on what’s “in” with their followers, making their tweets more efficient.